An analysis and commentary on The 1-Page Marketing Plan
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An analysis and commentary on The 1-Page Marketing Plan The 1-Page Marketing Plan
Every good company has marketing and advertising strategies they use to promote their business. However, not every company is maximizing their dollar and their potential with each advertisement. John Wanamaker, who some consider to be the “pioneer of marketing” said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
An analysis and commentary on The 1-Page Marketing PlanThe 1-Page Marketing Plan
WHY IT MATTERS
Once you have a lead and they go into your database it’s important not to forget about them. 50% of salespeople give up after one contact, 65% after two, and 79.8% after three. If you imagine your database as a farm and each lead is seed then you would be the farmer. Farmers water their crops to make them grow for a harvest. It’s not immediate, each contact with your lead is a watering moment where you can nurture them to become a high-probability prospect. If you only water them once or twice your harvest will most likely be small and unsuccessful. Instead, you should have a lead nurturing model within your database that allows for repeated contact.